The Smyth County Chamber of Commerce partners with local businesses and experts to host free workshops throughout the year. See what is coming next!
Small Business Website Workshop
The WCC Summit Center at the Henderson School of Appalachian Arts
As a small business owner in today’s world, a website can be just as important as a storefront. But the thought of creating and maintaining a website can be overwhelming. Join the Smyth County Chamber of Commerce and Rance Edwards, a technical web developer with over twenty years of eCommerce experience and a strong marketing background for this series of workshops to help your business make the most of its online potential. Click HERE to register.
Thu, Sep 19, 10am – Workshop 1: Website 101
Learn what the basic requirements are for getting a website online, and the minimum content and functionality that every website should have.
Thu, Sep 26, 10am – Workshop 2: Website Traffic
Learn how to get people to your site and make sure they leave happy. We will cover basic digital marketing, SEO and site usability. Discuss how to align your site’s goals with your users’ intent and how to measure your site’s success.
Thu, Oct 3, 10am – Workshop 3: eCommerce and Conversions
Workshop 3: Learn about eCommerce, conversions, and other monetization strategies. Defining goals and conversions for non-monetized sites and increase strategies for both.
The WCC Summit Center at the Henderson School of Appalachian Arts
Branding for Beginners: How to Create, Grow, and Manage A Successful Company Brand
Your company’s brand is much more than a logo or typeface. It represents your organization’s core values and ideology. In this workshop, we will explore the question, “What makes a good brand?”. Participants will identify ways to increase brand awareness, use their brand to drive their business goals, and develop a strategic plan for achieving those goals. Click HERE to register.
Brian Tibbs is the Executive Director of The Lincoln Theatre, Inc., a charitable organization that oversees operations of the historic Lincoln Theatre in Marion, Virginia. In addition to his work at the theatre, Brian is a freelance consultant and designer, specializing in content marketing, strategic planning, and videography. He is native of Marion, Virginia and a graduate of Longwood University. He is an avid traveler, writer, and photographer and shares his experiences on various social media platforms as @followtibbs.